Van Holten’s and Tapatío have teamed up to develop a bold new Pickle-In-a-Pouch flavor by combining Van Holten’s pickles with Tapatío hot sauce. With 53% of U.S. shoppers having an affinity to hot and spicy foods this partnership appeals to the expanding thirst for spicy flavors in snacks. Tapatío is excited to grow its already-robust consumer products program by expanding into the pickle category with Van Holten’s. It complements the brand’s other snack products, including Tapatio branded popcorn, jerky and corn chips. The Tapatío Pickle-in-a-Pouch will be available throughout the U.S. this summer.
For More Information From Van Holten’s www.vanholtenpickles.com