RXBAR is expanding with a new fruit flavor and the first reveal from the new RXBAR Craft Batch line: Strawberry RXBAR. Craft Batch is a yearly initiative to debut new elevated flavors created with consumer trends and RXBAR fan feedback in mind.
Made with egg whites for protein, dates to bind and almonds for texture, Strawberry RXBAR offers simple ingredients and 12 grams of protein in a berry flavor. Plus, the unique formula mixes whole almonds with diced almonds for a different textural experience than the core bars. Strawberry is available at retailers nationwide later this year or online for a suggested retail price of $2.79 per bar or $27.99 for a 12-count box.
Kellogg Co.
www.KelloggCompany.com