Red Bull is expanding its successful Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition offering the wings of Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively. The introduction of the Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree now provide consumers with the additional choice of sugar content, especially for those looking for variety and sugar-free offerings. A resounding success last summer as the top selling new beverage item launched in 2016 (IRI, U.S. MULO+C dollar sales, Full Year Ending Dec. 25, 2016) the limited edition Red Bull Summer Edition Kiwi Twist is returning permanently as the Red Bull Green Edition. The Red Bull Green Edition offers the functionality of Red Bull with the taste of Kiwi Apple. The new products will be available nationwide with an MSRP of two for $5.33.
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