SWIPEBY, a holistic direct-to-consumer platform, launched a new product in April 2022 to enable convenience store brands to compete with the increased pressure from third party delivery companies and ghost warehouses/supermarkets like Gopuff and Gorillas.
SWIPEBY provides convenience stores with white label online ordering; in-store, pump-side and curbside pickup; and delivery as c-stores work to take advantage of customers wanting off-premise options using a platform that has been proven in the restaurant space. The effort is underscored by a deployment of the platform at Quality Marts in Winston-Salem, N.C., and being rolled out to other c-store chains in New England and the West Coast over the next few months.
The SWIPEBY platform helps small-to-medium-sized c-store businesses compete with mega-chains, grocery stores and food-oriented drive-throughs by providing a customizable geofenced virtual drive-through solution and an affordable delivery option that allows c-stores to acquire customer data to drive marketing and loyalty efforts with existing and potential customers. It allows convenience stores like Quality Mart to open new revenue streams as society becomes more reliant on ordering online and using curbside pickup and delivery.