OPIS AnalyticsPro is an online tool that utilizes sophisticated location-based technology to track gas station visit counts. In combination with the comprehensive OPIS database of 130,000-plus fuel stations in the U.S., AnalyticsPro will help operators evaluate retail fuel pricing strategy, competitive elasticity and market growth by brand for individual sites.

Get next-generation gas station data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping and seasonality. Compile true competitor lists for each station based on shared visitors. Gain unique insight into consumer and competitor behavior. Visualize diverse data sets with customized charting and graphing. Make more informed decisions about the efficiency of gas station operations. Identify true competitors with a complete view of retail fuel station market share by visitor counts.