Cheerwine, the family-owned soft drink from North Carolina, is kicking off its 101st year by rolling out a fresh look and feel and a new campaign that celebrates the unique and authentic parts of today’s South, from food to places to culture. Cheerwine has a unique cherry taste that has delighted southerners for more than a century. The independent brand also offers Diet Cheerwine, along with several limited-release seasonal products. Cheerwine fans will begin seeing parts of the new “Uniquely Southern” campaign around the South, and the soft drink’s new logo and packaging on shelves.
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