Together with the “Never Gonna Give You Up” singer Rick Astley, Frito-Lay launched a “New Year, New You” ad on Jan. 4 that celebrated the better-for-you (BFY) brands that fans have come to know and love, including the following. With the Frito-Lay BFY lineup, you can snack a little smarter without compromising on flavor. Discover a new take on real veggies — veggies you can see right in the crisp. Off The Eaten Path Veggie Crisps are packed with a mosaic of rice, peas and black beans, and are Non-GMO Project Verified and gluten free.

Frito-Lay
www.fritolay.com