Strongbow Hard Ciders has introduced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red-fleshed apples. With a light, refreshing, fruity taste and 5% ABV, this newest addition to Strongbow’s award-winning line is reminiscent of a rosé wine but with 50% less sugar than leading U.S. hard ciders. Strongbow Rosé Apple, along with all Strongbow products, contains no artificial flavors or colors and is available in February 2018 in six-pack, 11.2 ounce bottles, the Strongbow variety 12-pack, and, for a limited time, 5.1 ounce mini-cans. Strongbow is supporting the launch of Rosé Apple with massive, limited-time only spring and fall offers of four-pack mini-cans to drive trial and awareness of the new flavor. The launch of Rosé Apple will also be supported with a full range of MIR and IRC offers. Rosé Apple will also replace Strongbow Orange Blossom in the 12-bottle Strongbow Variety Pack, alongside Strongbow Artisanal Blend, Strongbow Gold Apple, and Strongbow Cherry Blossom.
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