The limited-edition Coca-Cola Ultimate is the result of a collaboration between Coca-Cola and Riot Games, the developer behind the renowned game League of Legends.
Coca-Cola Ultimate’s flavor embodies the concept of Experience Points (+XP), the universal unit of rewards earned by players as they progress through a game. The striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore — including a bespoke “Ultimate” crest with a blue Hextech backlit glow; a Spencerian Script inspired by Nexus crystals in “Runeterra”; and a bold, gold and black manifestation of the Coca‑Cola Creations logo. Coca-Cola Ultimate offers a triple threat for operators of bold taste, interactive experiences and connection to gaming.
Coca-Cola Ultimate is available in original and zero-sugar options that can be purchased in 20-ounce single-serve PET bottles and 10-packs of 7.5-ounce single-serve cans, increasing the flexibility of the offering for operators.