Day One Beverages has announced a new design for its classic CBD Sparkling Waters. The beverages are now available in a slim can to heighten consumer experience and make the benefits of ready-to-drink CBD increasingly more accessible.
Day One’s new redesign provides a heightened alcohol-free indulgence, with the look and feel of a hard seltzer, but made with real fruit juice, no added sugar and zero calories. With the use of simple, healthy and functional ingredients, Day One’s Sparkling CBD Water is formulated to aid consumers in overcoming daily anxieties by helping them reset, refresh and move forward mindfully.
“When we look at the current landscape of beverages aiming to heighten experiences, we saw an opportunity to redesign our cans to reflect our business priorities better and communicate to our consumers. Our new design choices reflect the initiatives we’re taking to improve consumer experience with Day One, without compromising our affordability and efficacy,” said Chris Clifford, founder and CEO of Day One Beverages.
In addition to the slim can, the new packaging also features colored rings on the top of each can so consumers can clearly distinguish the brands three flavor offerings — Lemon, Lime and Grapefruit.
The redesigned slim cans are available for $3 per can or $36 per 12 pack online and at select retailers nationwide.