Retailers can expand their menu with a premium bun that meets consumers’ needs for gourmet offerings and trending health halos without compromising taste and quality. Buttery, rich, mildly sweet and flavorful, the new soft brioche bun has a tender crumb that’s hearty enough to hold up to the juiciest sandwich builds. This plant-based brioche uses alternative ingredients to create its great flavor and texture. The buns are distributed frozen, ready to thaw and serve.