“Gentle Foam,” a new category of ultra-soft, high-quality foam by Erie Brush, is designed to help automated conveyor and rollover car wash owners eliminate damage claims and leave cars shinier. Unlike typical foam, which is usually offered at standard levels of softness, Gentle Foam is designed to be soft and stretchable so it does not catch on mirrors, antennas, license plates, or loose moldings like cloth. Because of Gentle Foam’s composition, it better polishes vehicle surfaces without scratching, snagging or damage. Its softness enables it to clean difficult to reach areas, which helps to optimize the wash. To increase gentle foam’s longevity and resist tearing, the material varies in density and comes in thicknesses from about 1/8-inch to ¾-inch. Gentle Foam mounts on a rotating core and is used in top, side, or wrap around equipment like cloth, filament, or regular foam. Installation is streamlined to install in seconds as one piece.

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