Strongbow Hard Ciders, this January, is introducing 100 Cal Slim Cans, which will arrive in a 12-can variety pack with three 8.5-ounce, easy-to-drink flavors containing just 100 calories each. Strongbow 100 Cal Slim Cans are positioned at the intersection of cider, canned wine and hard seltzer to offer a crisp alternative that will appeal to the growing enthusiasm for wellbeing and light refreshment. The variety pack contains Strongbow’s newest flavor, Dry Pear, a mildly sweet pear-apple cider with a light, dry finish, along with the highly-rated Rosé Apple and the recently relaunched fan favorite Original Dry. All Strongbow products contain no artificial flavors or colors. Taste-maker event sampling, influencer partnerships, social media, in-store media, sampling & POS, and high-value rebate offers (where legal) will drive trial and awareness of the 100 Cal Slim Can Variety Pack.
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