Coca-Cola has partnered with Riot Games, the developer and publisher of “League of Legends,” to co-create Coca-Cola Ultimate, the first-ever Coca-Cola flavor collaboration with a gaming company. Inspired by many facets of the “League of Legends” world, Coca-Cola Ultimate brings to life the first-ever taste of experience points (+XP) and will be available in both a zero- and full-sugar version. Coca-Cola Ultimate is available now on store shelves in the U.S. and Canada.
Coca-Cola Co.
www.coca-colacompany.com
Riot Games
www.riotgames.com