Coca-Cola has partnered with Riot Games, the developer behind League of Legends, to introduce Coca-Cola Ultimate. Coca-Cola Ultimate’s flavor embodies the concept of Experience Points (+XP), the universal unit of rewards earned by players as they progress through a game. The striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore – including a bold, gold-and-back manifestation of the Coca-Cola Creations logo. Coca-Cola Ultimate is available in original and zero-sugar options that can be purchased in 20-ounce single-serve PET bottles and 10-packs of 7.5-ounce single-serve cans.

Coca-Cola Co.
www.coca-colacompany.com