Seagram’s Escapes has unveiled its new refresher line made with cane sugar and real fruit juice. Seagram’s Escapes Refreshers will feature 5% ABV and a differentiated package design appealing to male and female consumers. Available in the following flavors: Strawberry Acai, Pineapple Cherry, Mango Orange, and Kiwi Lime, the refreshers will be sold in 12-pack slim 12-ounce can variety pack and 24-pack club variety. Strawberry Acai will also be offered in 7.5-ounce cans to drive the trial, and a larger 23.5-ounce will be available year-round for the convenience store channel. Select varieties will also be offered in six-pack 11.2-ounce bottles.
Seagram’s Escapes
www.seagramsescapes.com