Coors Seltzer is tapping into drinkers’ thirst for nostalgia with its newest limited-edition flavor, Orange Cream Pop. With a smooth vanilla-citrus flavor reminiscent of an ice-cream truck favorite, Coors Seltzer Orange Cream Pop is hitting store shelves across the country in 12-packs of 12-ounce slim cans. At 90 calories and 4.5% alcohol by volume, it’s lighter than most hard seltzers on the market. Its rollout is supported by a robust marketing plan that includes paid media, influencers and more.
Molson Coors Beverage Co.