Based on consumer demand and strong test performance, DOVE is launching Peanut Butter & Dark Chocolate PROMISES nationally. To generate excitement and brand awareness, Mars is dedicating major marketing support to DOVE Chocolate in 2017. Key elements include dedicated television advertising, digital and print advertising, social media and public relations. Available in 12-counts per case, beginning in April 2017 for a SRP of $4.09 – $4.79 for 7.94-ounce laydown bag.
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