A new opportunity is popping up for convenience stores with a fun, nostalgic snack that combines two of the most beloved cereal brands with a popular snack form: popcorn. General Mills Convenience introduces cereal-flavored popcorn, available in Cinnamon Toast Crunch and Cocoa Puffs flavors. The ready-to-eat (RTE) popcorn features fluffy pieces of popcorn coated with Cinnadust or a cocoa glaze for a combination of sweet and salty. The individually-packaged 2.25-ounce format is ideal for the on-the-go patron or for the entire family to enjoy. Features include:
• Available in a 2.25-ounce bag
• Shelf location: Salty Set
• Suggested retail price: $1.99
RTE popcorn is a $250 million category and is growing rapidly at 15%, according to Nielsen AOD, January 2021, latest 12 months vs. LY. Sweet Popcorn is highly incremental with only 9% cross purchase with savory popcorn, according to the same source. Cinnamon Toast Crunch and Cocoa Puffs are beloved brands and are outpacing RTE cereal growth, according to Nielsen Scanner data, latest 52 weeks, July 10, 2021.