EXTRA Gum announced the launch of EXTRA Refreshers gum, the first-ever soft chew added to the brand’s portfolio. Bursting with intense freshness, the new soft chew comes in three flavors: Spearmint, Polar Ice and Tropical Mist. As an innovator in the gum category, EXTRA continually looks to expand its portfolio to offer consumers new and exciting experiences. EXTRA Refreshers gum provides intense burst of flavor that leaves consumers feeling instantly revived. Extra Refreshers gum will roll out to retailers nationwide in late April. Available pack types include a 3.21-ounce, 40-Count bottle, with a suggested retail price $3.49; and a 9.65-ounce, 120-Count stand-up pouch, with a suggested retail price of $7.69.
For More Information From Mars, Inc. www.mars.com.