With California’s ban on flavored tobacco products becoming effective in December 2022 (CA Senate Bill 793, supported by Proposition 31), two of the state’s largest convenience retailers called on Black Buffalo to immediately begin stocking their stores with Black Buffalo’s nicotine-free ZERO products. These products, in both pouches and long-cut forms in multiple flavors, are not subject to the flavored tobacco ban as they contain no tobacco. Black Buffalo is now positioning these products for states and municipalities that no longer allow flavored tobacco products. Sales have been very strong since its launch in California retailers. Black Buffalo expects to continue to position its ZERO product portfolio for the ever-increasing number of jurisdictions banning flavored tobacco sales.