After seeing the success of the April 2022 launch of Game Leaf Dark, the obvious conclusion was to give consumers a limited-time offer on a dark rolled leaf cigar. Swedish Match’s proprietary darkening process of aging small batches of premium broadleaf for six months sets Game Leaf Dark apart from the rest of the segment. Game Leaf Dark Rum fills a need for rolled-leaf consumers that have not been met before. Dark leaves, fresh cigars, innovative flavor and consumer rewards are all rolled into one smoking experience. This limited-edition loose leaf is offered in three price points: two for $1.29, unpriced two packs and five for $2.99 to ensure flexibility at all retail locations.